With the positioning of "International High-end Customization Platform" and the theme of "Promoting New Consumption and New Service Pattern", the 2024 China Construction Expo (Shanghai) with an exhibition area of nearly 100,000 square meters and nearly 500 participating brands was successfully concluded at the National Convention and Exhibition Center (Shanghai) on March 16. The exhibition is co-organized by China Foreign Trade Guangzhou Exhibition Co., Ltd., a subsidiary of China Foreign Trade Center, and Red Star Macalline Home Furnishing Group Co., Ltd., aiming to build a world-class exhibition platform and serve the high-quality development of the home furnishing industry.

China.com China Business Channel learned that the 2024 China Construction Expo (Shanghai) innovated to create five core themes: high-end customization, system doors and windows, high-end coatings, system customization, supply chain and high-end support, and carefully held 11 special exhibitions and more than 30 new product releases and high-end forum activities, and exhibitors and visitors generally reported that the effect of the exhibition exceeded expectations.

This year's exhibition presents three major highlights as a whole: First, the exhibition actively serves to promote new consumption. The exhibition conscientiously implements the relevant work of the Ministry of Commerce in 2024 "Consumption Promotion Year", focuses on the new demand for home decoration consumption, and guides mainstream exhibiting brands to release nearly 1,000 comfortable, environmentally friendly and smart home products on the exhibition site and new media online live broadcast platforms such as Douyin, Xiaohongshu and Channels, creating a strong investment and consumption atmosphere, providing customers with a more diverse and richer participation experience, and enhancing the recovery momentum of the consumer market.

Second, the vision of the exhibition "to build the first exhibition of China's high-end customization" has been further realized. A total of nearly 30 high-end enterprises participated in this exhibition, including leading brands at home and abroad, such as Muli Muwai, Three Magpies, A8 Space, Guanlan, Kohler and so on. At the same time, a number of high-end brands planned to hold special exhibitions on art, design, outdoor lifestyle, national tide and intelligence during the exhibition, which were deeply linked with the exhibition and jointly occupied the favorable advantages of the high-end market in East China and even the whole country.

Third, the exhibition accurately serves customers in a more complete dimension and a wider scope. This year's exhibition planned various special product construction meetings, urban designer salons, online training dialogue lectures, national investment roadshows and other activities before the exhibition, and held decoration enterprise matchmaking meetings, four-day uninterrupted designer forums, designer and brand list selection, new media marketing training and other activities during the exhibition, and took measures such as membership grading and data marketing to accurately serve professional customers for on-site cooperation and exchange, and create a 365-day professional business service platform throughout the year.

According to reports, the 2025 China Construction Expo (Shanghai) will continue to be held at the National Convention and Exhibition Center in Hongqiao, Shanghai, from March 24 to 26, 2025.

Note: The relevant content is reprinted from the news report of China.com: "Shanghai Construction Expo will create the "first exhibition of China's high-end customization" vision to further realize", not for any commercial use, only for news browsing;

The picture is from Kin Long Vision and is not used for any commercial purposes."